Gowalla
Gowalla is a new location-based game that was recently released for iPhone.
I’ve spent the weekend playing, and it’s quite fun! It tends toward geocaching at times, but is firmly planted in the virtual world with nothing physical involved except for you visiting and checking in at “Spots”. On the virtual side, once you reach a spot and check in, you are entitled to swap some Icons from your Pack with those that exist in the inventory of the Spot. If the icon is nifty (collectible), you can store it away in your Vault so it won’t be shared later on. All of this is managed in your Passport.
The game is finished enough to be very playable, but there is an active development team behind the game and app who are planning to continually improve things (including working out the few bugs that still exist.) The company crafting Gowalla, Alamofire, has a history of excellence, including the popular PackRat for Facebook. Their Washington Bureau Chief, Brian Bailey, is a particularly excellent Alamofirer.
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